Well, it might be bigoted to typecast a complete country in bad light thanks to the indiscretions of some individuals. Each country has its criminal elements. Fortunately, it isn’t all gloom and doom from Nigeria. Nigerian Movies are changing the countries perception globally.
Nigerian movies are one of the country’s most recognizable exports today especially to other countries across Africa. The industry has helped to bring out the formidable though sometimes less talked positive business drive of Nigeria. There is more to the country than 419′ scams and the struggle for oil revenue at the Niger delta.
The origins of the Nigerian movies goes back to the 1960’s. Around that time many African nations were still just obtaining their Independence from their European colonizers. The price of production gear and access to quality cameras and support equipment proved to be major obstacles at the time. By the 1980s, the govt. of Nigeria hatched and executed a policy that allowed more local content on air on Nigerian TV stations versus Western TV productions. This was a big step as it inspired local production content to grow.
Many researchers of the Nigerian movie industry (or Nollywood as it is frequently known) point the turning point of the country’s movie making industry to the early 90s when the film ‘Living in Bondage’ was released. The simplicity and availability of inexpensive film making appliances gave further momentum and before long, the industry was growing in leaps and bounds.
Nigerian movies and the Nigerian film making industry as a whole are estimated to generate anywhere between USD 250 million and USD 500 million each year. The number of movies produced each year range from 1,000 and 2000. Statistically, other than United States and India, no other county has such a large film making industry. Nollywood has the added benefit of tapping into an actors’ and actresses’ market that is not as expensive when compared to the average cost of a top-level actor or actress in Hollywood.
The demand for Nigerian movies in the continent of Africa has been enormous and has generated a fanatic following even among non-Nigerians across the continent. Inroads into wealthier markets like Europe and the U. S. have not been as successful. The films mostly still appeal to the average African resident that can relate to the localized movie storyline.
The African movie market can infrequently prove frightening when it comes to logistics. Poor infrastructure, costly costs of communication and widespread movie piracy can simply cripple even the best-planned film distribution network. Producers of Nigerian movies have mastered the way to best use the continent’s system to their advantage and make a handsome return on their movie productions.