Rude Behavior is spreading like a disease

People exposed to rude behavior tend to have concepts associated with rudeness activated in their minds, and consequently may interpret ambiguous but benign behaviors as rude. More significantly, they themselves are more likely to behave rudely toward others, and to evoke hostility, negative affect, and even revenge from others.

Flu season is nearly upon us, and in an effort to limit contagion and spare ourselves misery, many of us will get vaccinated. The work of Jonas Salk and Thomas Francis has helped restrict the spread of the nasty bug for generations, and the influenza vaccine is credited with saving tens of thousands of lives. But before the vaccine could be developed, scientists first had to identify the cause of influenza — and, importantly, recognize that it was contagious. Read More…